HOT | OUTLINE

HOT Communications was founded in 2003, it was one of the first companies to offer multi-channel television services. Over the years, the company has evolved from a simple cable provider to a complete communications company whose customers can choose between voice, Internet, and television services.

The Challenge

In order to attract new customers and retain existing ones, HOT needed to have a fresh, modern design interface that would appeal to a variety of audiences while still maintaining the company’s traditional image.

Seamless watching experience

A new design interface that does not interfere with users while watching TV. The new interface offers a clean presentation of HOT’s channels and services: from sports packages to children’s programming, from game shows to series marathons. And most importantly, for HOT’s customers? They can watch TV without a cluttered display getting in their way.

The new design interface was well-received and increased the number of households with HOT services by one million homes in Israel.

“The website and tools you’ve given
us are killing it in lead generation, and our
AdWords click-through and conversion
rates are going great!”
- Lucas Antony,CEO at Bara Co. -